Saturday, 29 October 2011

McLuhan’s World, Indeed

Much has been sung about the man, who would have been 100 years old this year. His theories have been lauded, bandied about, criticized and dissected.

But in the end, Marshall McLuhan was right: “The medium is the message.” There’s no denying it, for even as I write this, I’m taking part in his theories. And yes, we are a “global village,” and one that is getting smaller by the year, thanks to media technology.

McLuhan predicted an entity like the Web, that all-encompassing, overpowering means of communication and information that forms our everyday life – from work to education and business. The proof is before us, on our phones and our computer screens. It is amorphous and unseen; it is cyberspace, the information superhighway, virtual reality.

McLuhan’s ideas really hit home this week as I started a new media job. I’ve known for years McLuhan was right, but the past few years have seen staggering advances in how we communicate and produce information. I can sit in a Hamilton, Ont. newsroom, in front of a computer, and edit and write headlines for a newspaper that is two thousand miles away. It’s just how things are done now.

The production of hundreds of newspapers across North America has been outsourced to centres such as this, where designers and editors put the flesh on the bones on a newspaper. No longer do you have to sit in a city's newsroom to do the job. It’s all part of the Information Revolution, which is taking us, whether we want it or not, to even higher levels of communication.

Is it bad? As someone who started out in the newspaper business when hot type was still around, I’d say no. I’m no sentimentalist. I think progress is good. Change is good. The transformation of the media world the last twenty years has been fabulous, innovative and creative.

Most importantly? The message – and the global village - is alive and kicking.